Great medical education doesn't happen by accident; it starts with strategy. Atabey Medical Communications partners with you from the earliest stages, conducting needs assessments to identify gaps, defining learning objectives that align with your organizational goals, and designing curricula built for your audience. From there, Dr. Fontanez develops the content, manages execution, and measures what matters through outcomes analyses and program evaluation. The result is education that's grounded in evidence, designed with intention, and proven to deliver.
Medical Education Strategy
Services
Medical Education Strategy
Define mission, values, vision, goals, strategic metrics, and overarching learning strategies, aligning learning with business objectives.
Analyze needs and identify practice gaps and root causes of health care professional needs, and associated educational solutions.
Develop needs assessment surveys and assist with data analysis on clinician learning needs and clinical practice gaps to support future grants.
Research, compile, and analyze clinical and scientific evidence quickly, such as in needs assessments.
Develop a strategic plan.
Program Design
Manage the full program lifecycle, ensuring timely delivery of milestones, clear stakeholder communication, and data-driven continuous improvement to meet metrics.
Create customized learning paths, curriculum, and programs for different roles and skill levels.
Focus on measurable outcomes, ensuring learning translates to improved patient care.
Analyze and transform complex outcomes data into strategic recommendations that articulate program effectiveness and inform future educational strategy.
Cross-Functional Collaboration
Build and sustain strategic relationships with Key Opinion Leaders and stakeholders to inform content strategy, validate clinical messaging, and foster a learning culture.
Featured Projects
At BobiHealth, a maternal wellness application serving over 10,000 users, I developed their learning strategy and healthcare communications, guiding marketing approaches for pregnant and postpartum audiences while authoring and editing health content. I also collaborated with cross-functional teams on UX design and analyzed user insights, driving an improvement in engagement rates.
At B4 Symptoms, I led company-wide medical education strategy and operations, developing a comprehensive pulmonary curriculum aligned with organizational goals and quality benchmarks. I drove business development by creating pitch decks and presenting medical strategy to pharmaceutical partners to support client acquisition. I cultivated strategic partnerships with C-suite executives and physician stakeholders to ensure educational initiatives met both business objectives and clinical relevance standards.